Reliant Funding Review: MCA, Bridge, and Equipment Loans

11 min read

While Reliant Funding is legit and has a high rate of loan approval, it comes with a price that small business owners must be willing to pay. Their short-term bridge loans and merchant cash advances have factor rate multipliers where the interest costs can pile up quickly.

Online Reviews

With a minimum FICO score of 525 to qualify, their loans are one of the easier alternative online lenders to get approval from. The downside to Reliant Funding business financing, however, is that their lending products can get quite expensive.

Unfortunately, online reviews for Reliant Funding do not seem to bode well for anyone wanting to do business with them either. Across the board, there are very few review scores worth noting other than in a bad way.

Many reviewers mention Reliant Funding placing liens on their business. There’s also a lot of lawyer talk about contract stipulations that severely reduce a borrower’s legal rights after loan default or when applying to other lenders while still under contract.

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BBB rating for Reliant Funding
BBB rating for Reliant Funding

When a company has been in business for 17+ years like Reliant Funding has and they are not BBB accredited that says a whole lot on its own. The 1.35/5 BBB customer review score is also quite poor and is their C- BBB rating.

Of the 40+ complaints on file in the last 3 years, most of them are from 2019, and there has been little action since. There is also a BBB report on known government actions involving business marketplace conduct where words like false, misleading, or deceptive., are mentioned along with a fine of $250,000 being paid by the company.

Since there are no recent bad reviews, it’s possible they’ve changed their evil ways. In any case, you’ll most likely need to carefully read the fine print before signing any contract.


Trustpiliot rating for Reliant Funding
Trustpiliot rating for Reliant Funding

When looking at Trustpilot reviews, you can start to view Reliant Funding in a much different light. Here, there are many 5-star ratings and a 4.8/5.0 score from over 1,200 reviewers.

If you take a closer look though, you’ll see almost all reviewers have just 1 review at Trustpilot, you may safely assume that Reliant Funding invited them to write a review after they approved their loan. If this were true, then, of course, the reviewer is happy as they got their funding, but the score is not indicative of anything other than the application process.

When you scroll the reviews page, you see some completely opposite 1 star reviews that mention recent items of 28-35% interest rates, daily payments, and sales funnels that are hard to unsubscribe from. The responses from the company on negative Trustpilot reviews seem to be copy/pasted and whose sole purpose is just to ensure no negative review goes without a company response.


Google Reviews rating for Reliant Funding
Google Reviews rating for Reliant Funding

The 4.5 rating that Reliant Funding has on Google Reviews is heavily skewed by the fact that many 5-star ratings are actually for another company named Reliant Medical Care. Other reviewers simply give 5-star reviews to post questions rather than review services rendered.

Of the negative 1-star reviews, many mention skeptical marketing practices. Other reviewers mention contract fine-print, such as fines being levied for business owners getting funding elsewhere while having an open Reliant Funding loan.


Yelp rating for Reliant Funding
Yelp rating for Reliant Funding

While not typically used by business lenders, Yelp reviews can still provide a good indication of customer experiences from an average small business owner who is new to online lending.

Many of Reliant Funding’s 20+ reviews on Yelp are from 2-4 years in the past. Their 1.5/5.0 review rating also indicates that most reviews are complaints with many mentions of people feeling like they were getting scammed.

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Things to Know

There are many things you need to know before you should even think about giving Reliant Funding your contact information, let alone signing a loan contract with them.

Be sure you also read all Reliant Funding reviews before making your decision on whether or not you want to do business with them.

Factor Rates

While not stated publically, several reviewers say their Reliant Funding interest rates were quoted at 28-35%.

Factor rates and APR interest rates, however, are two completely different things. Factor rates and multipliers are based on the length of your loan term, while ARP is a fixed 12-month interest rate, no matter the loan term length.

If you sign a short-term loan contract to borrow $10,000 with a 1.3 multiplying factor and 90 payback terms, it means you’ll have to pay $3,000 in interest on your loan in just 90 days. If this was calculated as 30% APR, then the same interest be would spread over 365 days.

Daily Payments

Typically, most merchant account advances require daily loan repayments that are automatically withdrawn from your business bank account. If you don’t have the cash flow to support daily payments, or at least have overdraft protection, you’ll also be liable for any over-limit fees your bank will charge.

The fees Reliant Funding charges for payment processing also need to be added to your costs, so be sure to ask your loan representative about them

Sales Talk

There are many review complaints about clients being told something on the phone, and then committing to something else entirely when signing their contract. Any time a lender replies to your email questions with a request to call them back, it’s likely they simply don’t want anything in writing.

Things to look out for the Reliant Funding contracts are:

  1. Total amount of loan term interest
  2. Loan penalties, including a penalty when applying for loans outside of Reliant Funding
  3. Processing fees that are apparently added on top of their factoring rates
  4. Excessive email marketing and phone calls once contact info is provided

Mailing Lists

If you find yourself bombarded by Reliant Funding marketing emails with no unsubscribe link in them, try sending an email to


Aside from the cons listed above, there are few others than

  • Short repayment terms = more interest paid in a shorter amount of time
  • Factor rates not publically disclosed = contact and business details required


As long you know what you’re getting yourself into, there are a few good things to note about Reliant Funding. In particular, the features that stand out are their 70% approval rate and quick funding release.

  • High approval rate with soft requirements
  • Fast release of short-term funding
  • Streamlined application process
  • Personal guarantee may not be required on some loans
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Who is Reliant Funding

Founded in 2008, Reliant Funding is an alternative lender based in San Diego that specializes in merchant cash advances and short-term loans. Almost all of Reliant Funding’s loan offers have online applications that can be processed, approved, and underwritten within a few business days.

Their large-scale SBA loans, however, require rigorous Small Business Administration scrutiny, and it can take several weeks to secure your funding.


Depending on the needs of your business, you can choose Reliant Funding’s many different loan offers. These include merchant cash advances, bridge loans, lines of credit, equipment leasing, as well, as startup and e-commerce funding.

Merchant Cash Advances

Also known as MCAs, merchant cash advances allow you to borrow money for your business based on a percentage of credit card sales revenue.

Reliant’s MCA program has a very quick funding process where your get money deposited directly into your business bank account within 24-48 hours. There are no restrictions on how you spend this money, but you will need to make daily or weekly payments on your loan.

While Reliant Funding’s merchant cash advances have easy approval requirements, be sure you understand all of their fees, and that you have enough cash flow to easily make your payments on time.

  • $2.5k to $400k maximum loan amount
  • 15 months maximum term
  • Minimum 1.18 factor rate
  • Many short-term loans seem to have a 1.28 – 1.35 factor rate


For merchant cash advances and bridge loans with short terms, the general requirements are:

  • 525 FICO credit score
  • $60k in annual revenue
  • 6 months in business

Repayment Process

Unlike normal business loans with monthly payments, you will need to pay back your merchant cash advance on a daily or weekly basis. You can choose to pay via ACH debits from your business checking account or allow Reliant to take a fixed percentage of your credit card revenue.

Bridge Loans

A short-term loan offer to small businesses, bridge funding can help you quickly increase your cash flow with fast financing and flexible repayment options. Typically, the loan payback terms are less than a year with the money being used any way you see fit.

  • $5k to $400K maximum loan amount
  • loan terms of 6 to 18 months
  • varying interest rates


The requirements for bridge loans with short terms are the same as MCAs:

  • 525 FICO credit score
  • $60k in annual revenue
  • 6 months in business

Equipment Leasing

These loans are specifically for the acquisition of leasing equipment for your business, which then doubles as collateral for the loan. Typically, it will cover most leases agreements related to equipment or technology.

  • $400K maximum loan amount
  • varying interest rates and loan terms


For equipment loans, the approval requirements are more strict and cater to somewhat established businesses.

  • 650 FICO credit score
  • solid cash flow and revenues for the past 3-6 months
  • 12 months in business

Lines of Credit

The business credit lines that Reliant Funding offers are one of their hardest loans to get. They require a good to very good credit score, as well as, a documented history of paying your bills on time.


To get approved for a business line of credit, you will need a high credit score and solid credit history.

  • 700 FICO credit score
  • Positive history of paying debts on time
  • Income and current debt levels will also be taken into consideration

How to Qualify

Reliant Funding offers an estimated 70% approval rate on its applications.  If can pass through the following qualification, you’re much more likely to get your loan approved.


The bare minimum credit score you will need to apply for bridge loans and merchant cash advance is 525, but other options require a 640-690+ score.

  • Copy of your driver’s license
  • Voided business check
  • Business bank statements
  • 525 FICO credit score


There are a few requirements related to financial history that all applicants must pass before they should even consider applying to Reliant Funding.

  1. Business not in bankruptcy
  2. No significant judgments or liens without a payment plan
  3. No negative landlord references

Credit Score

For bridge loans and merchant cash advances, the primary business owner must have at least a 525 FICO credit score

When it comes to loans for new or used equipment, a minimum credit score of 650 is required, while lines of credit required a score of 700 or more.


While there’s not a public list of eligible industries that can apply for business financing with Reliant Funding, the list below eligible sectors can be used as a rough guide.

  • Construction
  • Trucking, Transportation, and Auto Repair
  • Restaurants and Bars
  • Retail and Franchises
  • Health Care and Services

How to Apply

You can apply for Reliant Funding loans via an online application form, but it’s best you fully understand their application underwriting process beforehand.


You can start by requesting a quick quote on the Reliant Funding website, but do note that your contact info might be used to excessive market you into applying for their loans. If it’s just information you want, it’s best just to read as many negative Reliant funding reviews as you can find.

If you’ve already read our things to know about Reliant Funding and still want to start your application process, then just click on the Apply button in the right corner of their website. Once the form opens, you’ll need the following information:

  1. Business name
  2. Years in operation
  3. Monthly and annual revenue
  4. Loan amount desired
  5. Phone number where they can contact you

Phone Calls

The real loan application process then starts with a phone call from a Reliant Funding representative who will explain the loan process and what other documentation/verification you might require, like:

  1. Bank statements
  2. Positive landlord referral
  3. Credit check authorization form

If you just call them directly on their toll-free line at 877-850-0998 with this info already in hand it can save time.


Once your business history has been checked, and you’ve agreed to sign their paperwork, most small business loans, and merchant cash advance get approved within 24 hours.

If you applied for equipment financing the funding timeline may be extended to a few in order to sort out the paperwork.


Below you will find answers to our most frequently asked question about Reliant Funding’s loans, how they operate and what client reviews say.

1 min read

Yes, they are a real company that has helped small businesses get funded over 1.7 billion dollars over the last 17 years. Online reviews, however, state their marketing tactics border on guerilla territory with excessive emailing and phone calls to quote applicants, and credit card mailers to businesses who have never even heard of them.

While Reliant Funding has a very high approval rate, you have to fully understand their contract fine print before you do business with them. If you’re not a small business owner in desperate need of quick cash at any cost, then there are many other alternative lenders worth reviewing first.

1 min read

The most suitable applicants for Reliant Funding loans are small business owners with mediocre credit who can profit from quick funding approval. The Catch-22 is that they also must be prepared to pay excessive interest rates to secure funding, and to endure the consequences should their loan go into default.

1 min read

The Reliant Funding BBB rating is a C- and they are NOT BBB accredited. There has only been one review posted since 2019 on the Better Business Bureau website and their customer review score is a paltry 1.35/5. That being said, objectionable marketing tactics and full disclosure of loan details, rather than their loan approval rate seem to be the main complaints. Reliant Funding reviews in late 2021 and early 2022 have shown some promise, but high interest rates are still an issue.